The rise of generative AI exposes French companies to a diverse range of risks: errors, discrimination, illicit content and deepfakes are all likely to result through increased use. Early court decisions show that both the designers and end-users of AI will be targeted, even without specific legislation. Insurers must adapt cyber and professional liability policies to cover or limit these new exposures. Further, the growing use of AI to generate deepfakes or manipulate images exposes companies to major legal risks as a result of the actions of third parties. These AI creations raise the prospect of privacy actions, defamation and identity theft. Insurers must adapt media liability, cyber and PI covers to address these new exposures.