The rise of social media and what has become termed 'cancel culture' continues to present very real risks for event organisers and media production companies. The impact of public cancellation is often swift and costly, with demands to remove individuals from events and TV screens and an associated risk of boycott and long-term reputational harm from both failing to act quickly (or at all) and caving into public pressure. We are set to see contingency underwriters require that their insureds undertake more detailed reputational assessments and background checks and implement more sophisticated crisis communication planning. In the context of a growing market for disgrace and reputational risk insurance (as well as for associated D&O and employers' liability risks), it is likely that contingency policies will continue to evolve to provide more comprehensive and integrated coverage.