While PFAS litigation in the US has been rolling for over a decade, it has turned from an unknown abbreviation in Europe to one of the largest, if not the largest risk for product liability and environmental insurers in recent years. Their versatility propelled them to an extensive use in products in virtually every area of life, including personal use, from cookware and fabrics to personal care products. The widespread use also meant PFAS entered the food chain, not only posing a health threat, but impacting the sale of food, raw materials and animal feed as well. Together with mechanisms for mass litigation, we predict we will see a rise in 'forever' chemicals litigation. In addition, PFAS contaminations of soil and water may trigger environmental liability policies far more often than insurers have experienced over recent years.